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Hello I'm Allen Hankins. I am a Customer Experience Transformist. I am a mobile enthusiast & world traveler.
Allen Hankins's Bio:
Allen Hankins's Experience:
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Manager of Retention & Loyalty Marketing at Ambit Energy
March 2010 - February 2012- Created and implemented new retention strategy, resulting in reduced churn by nearly 1% - Developed customer experience, win-back and loyalty programs resulting in an increased renewal rate from 56% to 78% totaling $2M in profits - Developed messaging, training, and tools to improve sales results and customer experience, resulting in $2.5M of profit and #1 customer communication by JD Powers - Identified opportunity and created strategy to capture customers moving, resulting in 3.5% increase in customers who move with Ambit and $1.7M of profit
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Manager of Retention & Loyalty Marketing at Ambit Energy
March 2010 - February 2012- Created and implemented new retention strategy, resulting in reduced churn by nearly 1% - Developed customer experience, win-back and loyalty programs resulting in an increased renewal rate from 56% to 78% totaling $2M in profits - Developed messaging, training, and tools to improve sales results and customer experience, resulting in $2.5M of profit and #1 customer communication by JD Powers - Identified opportunity and created strategy to capture customers moving, resulting in 3.5% increase in customers who move with Ambit and $1.7M of profit
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Director of National Accounts at Athlon Sports Communications
August 2007 - March 2010Athlon Sports is a 40 year old sports marketing company. In addition, to being the #1 publisher of sports annuals Athlon is an Emmy Award Winner of Online Content, CRM, Customer Promotions and Sponsorships. Brand building and tactical solutions that provide measurable ROI for Fortune 500 clients. Some of our clients included Pepsi, P & G, Heineken, Miller, Jack Daniels, Cadbury Schweppes, JVC, Hitachi, Lexus, Wrangler, Holiday inn, Wachovia, Unilever to name a few.
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Director of National Accounts at Athlon Sports Communications
August 2007 - March 2010Athlon Sports is a 40 year old sports marketing company. In addition, to being the #1 publisher of sports annuals Athlon is an Emmy Award Winner of Online Content, CRM, Customer Promotions and Sponsorships. Brand building and tactical solutions that provide measurable ROI for Fortune 500 clients. Some of our clients included Pepsi, P & G, Heineken, Miller, Jack Daniels, Cadbury Schweppes, JVC, Hitachi, Lexus, Wrangler, Holiday inn, Wachovia, Unilever to name a few.
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District Sales Manager at Smithfield Foods/John Morrell & Co
November 2006 - July 2007Responsible for Kroger, Supervalu, Nash Finch as well as the independent accounts. Managed the 4 Kroger KMA's in Cincinnati, Indianapolis, Louisville, and Great Lakes. - #1 District in the region and #2 in the company - Consistently achieved 110 % of sales quota - Opened an âimpenetrableâ new market with 9 new products delivering 1st year revenue of $500K
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Brand Manager at Smithfield Foods/John Morrell Co
August 2001 - July 2007Part of the Smithfield Foods organization and a Fortune 500 company. Managed $500 MM brand line and led increases year after year. Was the official hot dog of the St. Louis Cardinals and the official deli meat of the Cincinnati Reds. Also worked closely with National Accounts sales team in putting together account specific programs at Kroger, Supervalu, Nash Finch and Wal-Mart. -8% increase in market share through management of sponsorship packages with the St. Louis Cardinals and Cincinnati Reds - Developed display program that drove an 11% sales lift using over 4,000 incremental displays at Kroger, Safeway & Albertsons through guerilla marketing NCAA/MLB sports properties - Developed media campaign in seven core markets resulting in 10% sales increases - Created and launched 18 new products increasing bottom-line results by $10M
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District Sales Manager at Smithfield Foods/John Morrell & Co
November 2006 - July 2007Responsible for Kroger, Supervalu, Nash Finch as well as the independent accounts. Managed the 4 Kroger KMA's in Cincinnati, Indianapolis, Louisville, and Great Lakes. - #1 District in the region and #2 in the company - Consistently achieved 110 % of sales quota - Opened an "impenetrable" new market with 9 new products delivering 1st year revenue of $500K
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Brand Manager at Smithfield Foods/John Morrell Co
August 2001 - July 2007Part of the Smithfield Foods organization and a Fortune 500 company. Managed $500 MM brand line and led increases year after year. Was the official hot dog of the St. Louis Cardinals and the official deli meat of the Cincinnati Reds. Also worked closely with National Accounts sales team in putting together account specific programs at Kroger, Supervalu, Nash Finch and Wal-Mart. -8% increase in market share through management of sponsorship packages with the St. Louis Cardinals and Cincinnati Reds - Developed display program that drove an 11% sales lift using over 4,000 incremental displays at Kroger, Safeway & Albertsons through guerilla marketing NCAA/MLB sports properties - Developed media campaign in seven core markets resulting in 10% sales increases - Created and launched 18 new products increasing bottom-line results by $10M
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Manager, Product Marketing at Ambit Energy
February 2012 -
Manager, Product Marketing at Ambit Energy
February 2012
Allen Hankins's Education:
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Augustana College (SD)
1999 – 2000Bachelor -
Augustana College (SD)
1999 – 2000Bachelor -
University of Nebraska-Lincoln
1994 – 1998Concentration: Business -
University of Nebraska-Lincoln
1994 – 1998Concentration: Business -
Arkansas city High School
1990 – 1994 -
Arkansas city High School
1990 – 1994
Allen Hankins's Interests & Activities:
I've got a love for learning, leadership, teaching, technology, marketing, mobile, theology, outdoors, adventure, creating and becoming an expression of those things I love. I also serve at the Porch which is a young adults ministry for 20-30 somethings.